Every year brings with it new speculations of change and differences that will be seen in a sphere of commercial enterprise; and the world of SEO is no exception to that. There is a lot of anticipation on the changes that will be seen in the fundamental operations and approaches of Google or how the newer policies will affect the multiples of companies and websites that make business out of the same. If we start talking about 6 ways SEO will change in 2013 there will be an immediate roadblock to any discussion; reason for this being a complete absence of knowledge of actual changes that will be brought about.
One of the foremost among the 6 ways SEO will change in 2013 is the continuity of Google’s efforts to remove spamming sites and even those that are low performing. There are continued efforts made at innovative methods of removing spamming sites. Algorithm changes as part of renewed techniques is also on the cards. The updates in their algorithms that will be made by Google will also make it exceedingly difficult for the work of SEO link builders. Accessing backlinks for the optimal purpose of search engine optimization will also become difficult. There isn’t a lot of upcoming changes that are otherwise known as of now even though there is a high chance of new policies being incorporated.
- Social Media Marketing
It is quite clear from the onset of the New Year Google will continue with its efforts to remove and wipe away untoward element from the internet. While the Panda and the Penguin continue to show their SEO skills there is a greater degree of challenges that will be faced by developers and link builders.
- Digital Marketing
Another significant development that is expected to develop in 2013 is the scope of digital marketing and the use of the social media marketing. There have been considerable changes in the market scenario that has been seen in 2012 and that is expected to grow further. Social media marketing can play a very positive role in the sphere of digital marketing and there is a huge growth prospect that is expected.
- Creative and Engaging Content
Finally one of the definite changes would be the role of creative content that will remain; refreshing and informative content have always held the key to success of a website with its ability to captivate attention of the viewers. While this will be continued by most sites in its usual standards and even higher for best commercial results there are other changes that will surely dominate the scenario in the coming year.