The beginning of a new year is a great time to re-evaluate your business and professional goals. Achieving success is easier if you have a planned out game plan, time line, and clear, measurable goals. If you utilize a blog as part of your business, one of your resolutions for 2013 should be to migrate your blog to the WordPress platform.
WordPress is a blogging platform that allows any user to fairly easily set up a blog without having to know code or how to build a website. It is not the only pre-made blogging platform available, there are many, but it is one of the best. Because of its superior features and visually pleasing layouts, WordPress is often viewed as a more professional blogging platform than some of the competitors. This advantage alone may make the move to WordPress wroth it.
To help you understand the advantages, outlined below are the five reasons you should migrate your blog into WordPress in 2013:
1) Better SEO: Search engine optimization is a tricky beast, but when it is utilized correctly it can have a profound affect on how much web traffic your blog receives. Unlike some other popular bloggin platforms, WordPress allows you to customize SEO on each particular post, not just the site itself. The more you can use SEO in each post, the more your blog is going to show up on web searches for a variety of keywords.
2) Selection of Plugins: WordPress has more plug-ins than any other blogging platform. Plug-ins are helpful devices if you are not familiar with code or do not want to spend the time altering it. WordPress has plug-ins for just about any feature you desire.
3) Customization: WordPress allows for a huge amount of customization. Unlike other popular blogging platforms, you can transform a WordPress blog to look completely different than any other blog, even if the other blogs are on the WordPress platform too.
4) WordPress community: If you have any issues or questions about setting up your blog, the WordPress community is exceptional in lending a hand. Because there are so many designers and web developers using the WordPress platform, you can get expert feedback on any issues that arise.
5) Static Pages: For important information that does not change regularly, like company descriptions and contact information, you can create a page in the WordPress platform. This will be separate from your continually updating blogs and will not be dated to make it appear old. The pages feature also gives those pages a separate URL you can direct people to.
Take into consideration what you would like to get out of your blog and that will help you decide whether the migration to WordPress will help you achieve your goals. With the right knowledge and motivation, 2013 can be a great blogging year.
Author bio: Anne Simmons is a blogging veteran that has experienced great success on the WordPress platform. For years they have been helping bloggers move blogs to WordPress so they too can see the benefits.